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Vertically Integrated Manufacturer & Direct-to-Consumer Retailer
Since 1983, Spa-Mart has been America's trusted manufacturer of premium, custom-built spa and hot tub covers — made entirely in the USA. As customer expectations and mobile usage evolved, their digital presence needed to catch up. Viking Coders delivered a modern, immersive experience that finally matched the quality behind the brand — and continues to support them today.
Since the redesign & PrestaShop replatforming.
Years Since Last Redesign
The previous site served Spa-Mart well for over 15 years — but the digital landscape had moved on. It was time for a complete transformation.
Years in Business
Since 1983, Spa-Mart has manufactured premium spa and hot tub covers entirely in the USA — direct to consumers nationwide.
Spa Builder Steps
An innovative, hands-on visual configurator walks customers through every customization option — with in-house rendered product imagery.
Made in USA
Every cover is custom-manufactured to order. As a vertically integrated manufacturer and DTC seller, quality is controlled end-to-end.
Integrations & Technology Partners
A full ecosystem of best-in-class tools powering the Spamart platform
Spa-Mart came to Viking Coders ready for a transformation. Their existing site had served them well for over 15 years — but the digital landscape, customer expectations, and mobile usage had all evolved significantly. The site simply hadn't kept pace.
The core challenge wasn't just a visual refresh. It was about completely revolutionizing the shopping experience — creating something interactive, immersive, and intuitive that would allow customers to fully explore and configure a custom product on any device, with the confidence to complete their purchase entirely online.
Spa-Mart's site had served them faithfully for over 15 years — but the digital world had changed dramatically. The design was dated, the visual hierarchy was unclear, and the overall experience no longer reflected the quality and craftsmanship of their products.
The existing site was not built for smartphones or tablets. With a growing share of customers browsing on mobile, the lack of a responsive experience was creating friction, costing conversions, and triggering Google ranking penalties that impacted organic visibility.
Spa-Mart sells fully custom spa covers — every order is unique in shape, size, color, and configuration. The old site offered no way for customers to see or configure their cover before purchasing, leading to hesitation, high support call volume, and abandoned carts.
As a vertically integrated manufacturer, Spa-Mart offers a level of customization that few competitors can match. But the old site couldn't communicate or present that depth effectively — customers had no easy way to navigate all the options available to them.
Buying a custom spa cover is a considered, personal purchase. The old site treated it like a commodity transaction. Spa-Mart needed an immersive, interactive, game-like shopping experience — one that customers of all ages would find engaging and confidence-building.
Viking Coders addressed every dimension of the problem — from visual design and mobile responsiveness to interactive product visualization and immersive UX.
No matter the size or complexity of a project, the Viking Coders team has always been ready to jump in and find a solution. They're responsive, easy to work with, and consistently deliver high-quality results faster than expected. Their work has helped us streamline operations, improve our customer experience, and support significant growth in our business. We've especially appreciated Alex's leadership throughout our relationship. He has a remarkable ability to listen carefully, understand both the technical requirements and the business goals behind a project, and then guide his team to deliver exactly what we're looking for—often with ideas and improvements we hadn't even considered. Having someone who can bridge the gap between business needs and technical execution has been invaluable. Over time, Viking Coders has become much more than a development firm to us. They've become a trusted extension of our team—people we can rely on when challenges arise and partners we know are genuinely invested in our success. We highly recommend Viking Coders to any business looking for a capable, dependable, and customer-focused technology partner.
Jason Fancett
Chief Executive Officer / Spamart
The difference between the old and new Spa-Mart sites is striking. We moved from a dated, text-heavy design to a modern, visually-rich platform that puts products front and center and makes custom ordering simple.
After: Modern Platform
The new Spa-Mart site is a complete transformation. A modern, immersive design reflects the quality of their products. The mobile experience is seamless, and the Spa Builder — powered by in-house rendered product imagery — gives customers a truly interactive, game-like way to configure their custom cover.
The centerpiece of the new Spa-Mart experience is the Spa Builder — an innovative, interactive, hands-on visual configurator that transforms the complex process of ordering a fully custom spa cover into a simple, step-by-step journey.
As a vertically integrated manufacturer, Spa-Mart offers a depth of customization that few competitors can match. The Spa Builder makes that full range of options accessible and easy to navigate — delivering a fully customizable experience that goes far beyond what competitors offer.
Viking Coders' rendering design team created a comprehensive library of high-quality product renders — spa covers in every available color, shape, and configuration. Customers see a realistic, accurate representation of their custom cover as they configure it, giving them the confidence to complete their purchase entirely online.
Easy-to-Follow Steps for a Fully Custom Product
Customers search for their specific spa brand and model from a database of thousands of options, or select a shape — square, rounded corners, circle, octagon, and more — to enter custom dimensions. This flexibility ensures every customer, regardless of their spa type, can order a perfect-fit cover with confidence.
For custom shapes, customers enter their spa's exact measurements. The interface provides clear, illustrated guidance on how to measure correctly. For database models, dimensions are pre-populated but can be verified and adjusted — ensuring accuracy before manufacturing begins.
Customers select the foam core density that matches their climate and usage needs — from standard to heavy-duty. Clear explanations of the benefits of each option help customers make the right choice for their environment, removing a common point of confusion that typically requires a phone call to resolve.
Customers choose from a range of premium vinyl colors, and the Spa Builder renders a realistic image of their cover in the selected color — powered by a comprehensive library of custom product renders created by Viking Coders' design team. Customers see exactly what they're ordering before they buy.
Customers can enhance their cover with options like double-wrapped foam for extra protection, reflective lining for energy efficiency, heavy-duty wind straps, and upgraded handles. Each upgrade is clearly explained, and the price updates in real-time — giving customers full transparency and control over their order.
Complete eCommerce redesign, custom visualization tools, catalog re-architecture — Viking Coders delivers results like these for your business.
Understanding that a significant portion of Spa-Mart's customers browse and shop from mobile devices, we designed the new site with a mobile-first philosophy. Every element — from the homepage to the Spa Builder — is optimized for smaller screens, ensuring a seamless and intuitive experience on smartphones and tablets.
The new site automatically adapts to any screen size, providing an optimal viewing and interaction experience. Navigation is simplified for touch, images are optimized for fast loading, and forms are easy to complete on mobile.
The Spa Builder is fully functional on mobile, with touch-friendly controls and a streamlined interface that makes it easy to configure a custom cover on the go — giving Spa-Mart a significant advantage over competitors whose tools are desktop-only or difficult to use on mobile.
Product detail pages are designed for mobile-first browsing, with prominent calls to action, swipeable image galleries, and clearly displayed pricing and specifications.
Images are optimized for fast loading on mobile networks, and the PrestaShop platform is tuned for performance, ensuring customers don't wait for pages to load regardless of their connection.
Fully Responsive, Purpose-Built Mobile Experience
The new Spa-Mart platform has delivered across every dimension — from customer experience and conversion to operational efficiency and brand perception. As analytics data continues to accumulate, the full impact of the transformation will be quantified. The qualitative results are already clear.
The modern UX/UI and hands-on Spa Builder experience have significantly increased time on site and product page engagement — customers explore more, understand more, and buy with greater confidence.
By removing friction from the custom ordering process and giving customers a clear, visual path to purchase, the new platform has driven measurable improvements in conversion across all product categories.
The purpose-built mobile experience has unlocked a significant new segment of customers who previously couldn't complete a custom order on their phone. Mobile engagement and conversion are up meaningfully.
The StoneEdge ERP integration has automated the flow of order data from the website to manufacturing — eliminating manual re-entry, reducing errors, and saving the Spa-Mart team significant time every day.
The new site reflects the quality and craftsmanship of Spa-Mart's products. Customer feedback has highlighted the improved professionalism and ease of use — a direct reflection of the brand's 42-year heritage.
Since the redesign & PrestaShop replatforming — the headline result of the transformation.
Got a Project or an Integration in Mind?
Viking Coders 9100 Conroy Windermere Road, Suite 200, Windermere, FL 34786
(800) 578-5003Viking Coders 9100 Conroy Windermere Road, Suite 200, Windermere, FL 34786
(800) 578-5003
